Goals and Objectives of Advertising Term Paper Example | Topics and Well Written Essays - 1000 words

Goals and Objectives of Advertising - Term Paper Example It is aimed at enlightening a large population at once within a stipulated amount of time and have positive impacts as the end results on the objective for which the advertisement was made in the first place, hence supplementing the role of sales representatives. An advertising organization as defined by the American Association, on the other hand, is an independent organization that specializes in developing people or business people who specialize in developing advertisement plans, advertisements, and other promotional tools (Johnson & Lee, 2005). In America the advertisement agencies field have developed gradually since its inception in the 1800s when advertising became a tool for organizations in the USA. Most effectively though in the 1860s with independent advertising agents present in the 1840s and 1850s. Free agents conducted advertisements in the 1840s who acted to advantage merchants, wholesalers and even manufacturers in their quest to reach larger consumer market both geographically and even nationwide. These agents were categorized as free agents who did more of freelancing advertisements the merchants or authorized agent who were acting on behalf of companies or organization with their full authority and support (Presbrey, 1968). They could not be relied upon though to relay the correct message as was required by the organizations they represented. Improvements were therefore necessary with the growth of the American economy and at a very fast rate. Advertisement developed from the 1840s agents to a situation whereby newspaper publishers then began to sell space for advertisement purposes to different advertiser for their advertisements, this being referred to as space jobbing (Presbrey, 1968). Â  All these however would come to change with the ingenious ideas and mind of one Volney B. Palmer, revolutionize business in the United States when he founded the nation’s first advertising agency in Philadelphia in 1841 (Crouse, 2010). He pioneered the formation of advertisement agencies and went on to engineer changes through the advertisement industry with actions like providing a level business field for every participant within the industry.